Authenticity is everything,

About us

KnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America – Ann Taylor, Chico's, Haven Well Within, Lane Bryant, LOFT, Soma, Talbots, White House Black Market. Individually, our brands are unique and strong. Together, we are powerful.

Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.

About the role

The Photo & Content Creative Director will work closely with the Vice-President of Creative Marketing, as well as Editorial and Creative Directors in concepting and executing compelling seasonal go-to-market campaigns. Collaborates with Merchandising, Brand Strategy, Design, Copy and Social partners to develop seasonal content and deliverables that will engage the customer with brand-right content and support business and product strategies. Executes shoots across brand campaign, video, ecomm, and laydowns. Has a deep knowledge of both location and studio shoot execution, photographers, videographers and content creators. Displays a deep understanding of composition and lighting, seasonal fashion, trend and storytelling.

The impact you can have

• Develop strategies for assigned projects to support business plans in collaboration with Marketing Vice President

• Attend assigned pre-shoot planning meetings collaborating with Merchants and Content partners.

• Collaborate with Producers to source appropriate talent for assigned shoot crews and cast. Determines all locations and set needs.

• Function as “Director” on set of assigned projects.

• Review footage selection with Creative Leadership.

• Collaborate with Producer on selecting freelance and vendors for specialized work as needed.

• Apply a solid aesthetic "eye" to convey brand, strategy, and editorial messages in unique and innovative ways.

• Create creative asset decks and delivers seasonal assets to executional creative team each month

• Oversees image retouching for Brand and PDP shoots.

• Manages and partners on social content and shoot planning and capture

You’ll bring to the role

• Education Level: 4-Year Bachelors Degree

• Years of Experience: 8+

• Experience with specialty retail apparel preferred.

• Demonstrated passion and expertise in photography and video content creation—including editorial, fashion, ecomm, and socially-oriented content with strong aesthetic eye

• Ability to lead large shoot crews and juggle tasks

• Ability to think strategically and conceptually, with omni-channel knowledge

• Proven track record of establishing a brand's visual aesthetics and photo style

• Experience presenting to senior leadership teams

• Ability to incorporate customer research and business strategy into creative solutions

• Solid skills in Adobe Creative Suite, Figma, and Canva

Benefits at KnitWell Group

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.

• Support for your individual development plus career mobility within our family of brands    

• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities*   

• Medical, dental, vision insurance & 401(K) retirement*  

• Employee Assistance Program (EAP) 

• Time off – paid time off & holidays* 

*Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

This position works in a hybrid model, with three days per week worked in the New Albany, OH location and two days per week worked remotely.  

#LI-KB1 

Location:

LB OH Corp Office-LaneBryant-New Albany, OH 43054

Position Type:

Regular/Full time

Equal Employment Opportunity

The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.