Authenticity is everything,

About us

Our founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes, shapes, and people. If you believe in the power of clothes to create confidence and empower self-expression, you'll be at home here.

About the role

The Marketing Strategy Manager will support the development and execution of brand and marketing strategies for a growing plus-size women’s fashion retailer, Lane Bryant. This role is responsible for building a strong, inclusive brand presence that resonates with our existing plus-size customers, drives customer acquisition and retention, and supports revenue growth across all marketing channels, both digital and in-store.

The ideal candidate combines strategic & execution brand leadership, data-driven marketing expertise, and a deep understanding of the plus-size fashion customer. They will oversee multi-channel marketing initiatives, collaborate cross-functionally with merchandising, planning, e-commerce, stores, social and creative teams, and ensure the strategic intent of seasonal, monthly & weekly plans are met.

The impact you can have

Brand Strategy & Execution

• Support the development and execution of a 360 omni comprehensive brand strategy that strengthens brand awareness, consideration, loyalty & lifetime value through purchase frequency as well as market differentiation.

• Champion a brand voice that reflects inclusivity, confidence, and empowerment for plus-size women.

Marketing Campaigns & Growth

• Support Director of Marketing to deliver executional plan of integrated marketing campaigns inclusive of product launches and always-on key items across ecommerce, social, email, influencer, paid media, credit & loyalty and in-store channels - ensuring consistency, alignment and flawless execution.

• Manage execution of seasonal events and collaborations with marketing team to deliver socially relevant brand content including customer contests and influencer collaborations, executing across all channels.

• Oversee and support weekly/daily product & promotional messaging across email, social, site & paid media.

• Collaborate with creative & visual on in-store sign execution aligning product knowledge, navigation, creative assets & promotional messaging to seasonal strategy.

• Support routing of 360 strategy plans & hindsights in order to align and analyze  marketing performance metrics and optimize campaigns.

• Establish solid collaborative relationships with merchandising partners to ensure product knowledge and education is delivered to all cross-functional marketing partners.

Leadership & Team Development

• Ideate and support director to create tools that support total brand marketing team members and external partners or agencies.

• Organize and lead monthly floorset kick offs, weekly strategy work sessions and seasonal event planning meetings.

• Download cross functional teams on strategy and promotional shifts.

You'll bring to the role

• 5–8+ years of experience in brand marketing, digital marketing, or integrated marketing

• 1-3+ years in a management marketing role

• Experience in fashion, retail, or e-commerce on a national scale

• Proven success managing multi-channel marketing campaigns

• Strong analytical and data-driven decision-making skills

• Experience working with plus-size, inclusive, or body-positive brands

• Knowledge of fashion industry trends and consumer behavior

• Experience with marketing & reporting platforms such as Figma, Adobe Creative Suite, Google Docs, Adobe analytics tools.

• Integrated marketing campaign management

• Digital marketing & performance marketing

• Influencer and partnership marketing

• Customer insights & data analysis

• Project management & cross-functional leadership

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.

• Support for your individual development plus opportunities for career mobility within our family of brands.

• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*

• Medical, dental, vision insurance & 401(K).*

• Employee Assistance Program (EAP).

• Time off – paid time off & holidays.*

• Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

• Hybrid: This position works in a hybrid model, with 3 days per week worked in office

• Applicants to this position must be authorized to work for any employer in the US without sponsorship. We are not providing sponsorship for this position.

#LI-LL1

Location:

LB OH Corp Office-LaneBryant-New Albany, OH 43054

Position Type:

Regular/Full time

Equal Employment Opportunity
The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.