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About us

LOFT creates modern, feminine, versatile clothing for women with one common style goal: to look and feel confident wherever the day takes them. We empower women to find their authentic self-expression because feeling like yourself is always in style.

Here at LOFT, we're busy styling the careers and supporting the lives of everyday optimists just like you. Express your authentic self and experience endless inspiration, all while enjoying the opportunities and benefits that help you get the most from your career, life, and wardrobe.

About the role

The Manager, Social Media is responsible for authoring and executing an overall LOFT social media strategy that builds awareness and engagement. Candidate must have an understanding of the emerging landscape and effective content strategies as well as analytics to optimize and grow the platforms. The manager will be responsible for development of brand blogger strategy, social first campaigns and content exclusives that drive results and increased affinity. Role is highly cross-functional working with Marketing, Design and Ecommerce and is supported by a team of creatives who will develop assets to bring the strategic vision to life. The Manager should have deep expertise across various disciplines including: Social Media Strategy & Analytics, Storytelling and Content Creation, Community Management and Customer Care.

The impact you can have

• Author of social and platform strategy

• Develop and partner to execute integrated campaigns

• Analyze content performance and propose future optimizations

• Stay up to date on new functionality, tools and evolving social capabilities

• Identify and develop integrated partnership/sponsorship strategies to meet brand goals

• Community management across all brand channels including social customer care

• Liaise with creative team on seasonal, monthly and daily content needs

• Brief PR team on influencer needs, including background on prior performance and direction for future programs

• Collaborate with internal and external partners including our Ecommerce team to develop and leverage Marketing programs and identify new opportunities that align to company goals

• Develop and drive annual social strategies across all platforms

You'll bring to the role

• Bachelor’s degree in Marketing or equivalent work experience

• 5+ years of experience executing social media marketing & digital programs

• Excellent written and verbal communication skills; creative/editorial copywriting experience a plus

• Forward-thinking and highly collaborative with balance of left and right brain thinking (analytical and creative)

• Social community management experience including crisis management

• Experience with a variety of online content management systems including Tumblr

• Familiarity with digital analytics and media tracking tools (Omniture and Google Analytics)

• Experience managing digital production including agency production team resources

• Experience managing projects on top of monitoring social APIs

• Contacts and well-developed relationships across relevant online press channels; experience executing social public relations campaigns

• Digital media buying and implementation experience including progressive & holistic social media

• Ability to succeed in fast-paced, large, corporate environment with many cross-functional partners

• Genuine enjoyment of extensive social interactions/communities with love for customer care

• Ability to handle the job on a 24/7 basis as necessary

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.

• Support for your individual development plus opportunities for career mobility within our family of brands.

• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*

• Medical, dental, vision insurance & 401(K)*

• Employee Assistance Program (EAP)

• Time off – paid time off & holidays*

• Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

• The target salary range for this role is: $80K-$90K.

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Location:

Times Square Tower-ANN-New York, NY 10036

Position Type:

Regular/Full time

Equal Employment Opportunity
The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.